DEVELOPMENT SUPPORT

As part of Matisse’s services, Edwina Silver offers development support to unscripted production companies, helping with development and business-winning.

She is a proven rainmaker, having run Dragonfly’s development team for ten years before becoming Head of Specialist Factual.

She has won countless commissions during her time in the industry with all major UK and US broadcasters – from single premium docs to observational doc access series, noisy social experiments to stunts and specialist factual series.

These include award-winning series such as BBC2’s Surgeons: At The Edge of Life, C5’s The Great British Benefit Handout and BBC2’s The Burrowers: Animals Underground.

HOW EDWINA CAN HELP

Edwina can help you with the following:

Improve the way you do development, so it’s focused, streamlined and targeted.

Share tried and tested development techniques that have helped win commissions in the past.

Share the latest buyer intel and business-winning opportunities.

Talk to your customers to find out how you’re seen.

Find out from customers what they will and won’t buy from you, so you pitch them the right ideas.

Analyse your decks and sizzles, shaping them for individual buyers.

Introduce you to new buyers.

Introduce you to select development talent.

RESULTS

Since the start of Matisse, Edwina has helped multiple companies win unscripted commissions for streamers and terrestrials: including  high volume Fact Ent  formatted series, documentary series and singles and high profile, talent led box sets.

DEVELOPMENT TESTIMONIALS

“Development is relentless. Ed always brings an invaluable amount of energy, wisdom and drive to our team. She looks at every idea – whatever the size or value – with enthusiasm and a forensic lens.

She has a wealth of solutions in her back pocket to help wrangle every idea and take it forward with either a new approach or angle.”

Rachel Hooper, CD and Founder , Walk On Air Films

“In its short life, Honey Bee has been lucky enough to work extensively with Matisse and in particular Ed Silver; with impeccable commissioner relationships, a brilliant instinct for the ideas that will make channels sit up and notice and a rigorous offering of the intellectual (and emotional!) support that developing projects requires, Ed has helped propel Honey Bee to a place where it is offering big, ambitious ideas to the same people and at the same table as long established, well known production companies.”

Ed Taylor, MD, HoneyBeeTV

“Ed is fantastically strong; supporting our development in so many ways, from interrogating an idea to thinking more laterally about where it might land, to full-on support liaising with a broadcaster to deliver a paid development.

Her judgement is spot-on, her insight invaluable and her knowledge far-reaching”

Emma Wakefield and Ollie Tate, Lambent Productions.

Working with Edwina is a breath of fresh air. She has been vital in empowering and emboldening our approach to development. She helps get behind the needs of the commissioners and fill in the gaps in those all so important conversations. She brings invaluable intelligence to the table and helps streamline the development process to make it more ambitious and more efficient for all.

James Rogan, Founder and Creative Director of Rogan Productions

Ed has been an incredible addition to the team, really at the coal face with us, sifting ideas to find the gold, working through challenges, helping to get the best out of people and then at the other end, using her great network and the trust she has built up over the years of delivering groundbreaking TV formats, to help move projects forward.  On top of all of that, she is a wonderful human being who never fails to bring energy and honesty to the room.

Zoe Collins , MD Jamie Oliver Media Group

Edwina has been incredibly helpful in our senior development talent searches.  She’s been involved throughout the process, from helping us strategize on our needs through to support with interviewing, referencing and final selection.  Edwina has excellent knowledge and contacts and we totally trust and value her insights.

Clare Voyce, MD Minnow Films

Ed is a fantastic asset to any company.  She has a laser-sharp read on what makes an idea great and just as vitally, can spot where the holes are! Due to her extensive contacts, relationships and experience, she has an almost clairvoyant sense of how a commissioner will respond to any pitch and they in turn, trust her to support only the ideas which reach her very high bar.”

Clare Mottershead, Head of Factual and Formats, Orchard Studios

EXECUTIVE COACHING

Ed is currently training to be an executive performance coach at The Guildhall Ignite, London.

https://ignite.gsmd.ac.uk

When qualified, she will offer one-to-one executive performance coaching for senior leaders, managers and junior employees as well as team coaching for development teams.